In the last few years, social media has been the go-to solution for organizations seeking a quick fix for things from raising event attendance to publicizing their latest and greatest. Facebook this, tweet that, YouTube this. But, if the past failures of McDonald’s, Kenneth Cole, Volkswagen, amongst others, teach us anything, it’s that strategy is key. Ad-hoc social media activity is the enemy. 

Organizations – from government agencies to non- and for-profits – with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences...finish reading on HuffPost